Lately, a number of temporary concept stores have seen daylight in a lot of big fashion cities. Although the phenomenon isn’t that new, it’s only recently that I have come across these pop-up stores in CPH.
The idea is to open a store for a few days or months and have it designed in a particular and creative way that demands the attention of the customer. It creates a somewhat different if not unusual shopping experience.
The latest and most notable example is the Arnsdorf temporary store in Melbourne. The architect Edwards Moore was inspired by Arnsdorf collection which included thighs in nude colors that he incorporated into the design of the store.
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