Mini Cooper – Beetle – Fiat
There has been a significant revival of retro cars these past years. VW’s beetle, Mini Cooper and Fiat that were at the top of their popularity in 60s and 70s have been redesigned to fit our tastes of the 21 century’s. I guess the increased focus on global warming and the fact that more people now live in cities, especially in Europe, small cars seem to be more sustainable, economical and practical. But this vintage revival has also helped to increase the brand awareness and the profits of the car companies. My personal favorite has to be the beetle convertible.
Mini was first produced by the British Motor Corporation (BMC) from 1959 until 2000 and is considered to be an icon of the 1960s. In 2001 Mini was acquired by BMW.
The Beetle, without a doubt, is the iconic representation of the Volkswagen brand. To most Germans though, it represents Germany’s past but not in a good way. The Beetle was developed by Ferdinand Porsche under Hitler’s order in 1933. The idea was to produce a basic vehicle, a people’s car, for transportation of two adults and three children. In 1990s when VW was going through serious trouble because of stagnating sales, the concept car design of what became the New Beetle pretty much saved its future. In fact, the car generated so much attention and goodwill that people flocked to VW dealers even before the car was launched for sale in 1999.
The Fiat 500 produced by the Fiat company in Italy between 1957 and 1975 was marketed as a cheap and practical city car. In 2007 Fiat launched the similar looking retro car. The launch party was the biggest in ten years with the attendence of more than 250,000 people.